Kale is tasty, nutritious and versatile. It is a brassica and part of the cabbage family, coming to prominence in the last ten years.
Emmett devised a plan through growing volume for sales growth, smart PR and marketing, customer support and luck to transform kale from a small line into a very important part of our business. With over half the market in the UK and great market share for our customers we have devised an Emmett supply chain for kale that matches the love that many consumers have for it. Growing formats, harvesting, processing and packaging have all been developed alongside its meteoric rise.
Kale sales are still growing but now on a more normalised basis than the ten-fold increase we have seen across recent years.